Our Story

SnugSquare believes that shopping for furniture should be modern, personal and accessible – so we made it that way. Customize every detail, order it online, have it delivered to your doorstep, assemble it in minutes, and enjoy it for years. No showrooms, no markups, or no heavy-lifting required.

Modern, customized yet affordable

We believe that geography, budget and time should not be barriers to enjoying modern design. Our catalog of five million options brings together products from all price points to fit your budget and your personal style, so you can create a look you'll love and we don’t believe you should break the bank to get it. Upholding the fundamental design principle, "form follows function," our aesthetic and user-friendly site helps you find the look you want in the time you have and our fast and reliable shipping program delivers to your doorstep.

A comprehensive approach to furniture

We believe that in order to create the best, you must understand the best, beyond the world of furnishings. We are backed by a team comprised of experts from the architectural, arts, fashion, furniture, technology and automobile industries. We exist to present you with options you never knew you had and ultimately a unique product made to last a lifetime.

How we approach design

We’re not obsessed with one decade, infatuated with one influencer, nor would we ever suggest you design your home based off of the latest trend. Design is eternal. Life is fleeting. Furniture has the power to make or break a space. Our bones are versatile so that your furniture can be tailored to fit your lifestyle. There is only one you, let’s outfit your space to match.

Smart manufacturing

When you order your custom piece, we don’t make a thousand of them. We just make yours, only yours. The furniture industry is a bit different: they’ll make a bunch and roll the cost of all the ones they don’t sell into the price tag, and the landfill. At SnugSquare, we don’t make anything for the inventory or the landfill, we make it only for your home.

Always on the lookout

We are constantly growing our catalog to offer you a wealth of fresh ideas and new fresh finds each time you visit. We offer something for every design enthusiast, whether you're making over an entire space or refreshing the details. Every day, we work to enable you to live life more fully through design and to help you through each phase of your own style evolution.

Good design in every Indian home

At SnugSquare we believe good design should be available to everyone. That means creating products that are useful, affordable, and desirable. To make that happen, our design process is founded on direct-to-consumer collaboration that allows us to produce beautiful pieces that are surprisingly affordable. Not just among ourselves as we play show-and-tell with concepts, but as a total collaboration from pencil and paper, materials and machines, even packaging and assembly.

When it comes to your home, we believe you shouldn’t settle–for generic design, lesser quality or anything short of a perfect fit. What if you could have more, without the designer price tag?

Here's a toast to clever, customisable and comfortable furniture for your life and living room!